As the year-end peak season approaches, what should foreign trade websites do for holiday marketing?
According to foreign reports, “Black Friday” has been completely defeated by “Super Saturday” (Saturday before Christmas) in recent years. Foreign friends like shopping at Christmas very much, not only because it is an important festival, but also because many shops will be decorated with Christmas ornaments during this time to enhance the Christmas atmosphere and increase customers’ shopping desire. Today’s editorial takes “Super Saturday” as an example to share several effective sales promotion techniques of festival marketing on foreign trade websites.
Tip 1: Create a Christmas special!
If your promotion landing page is still the original website page at Christmas, there will be no atmosphere. But the cost of building a website solely for Christmas is too high. The editor here suggested to use special pages to make a special Christmas sale. In fact, UEESHOP system provides one-click selection of holiday promotion templates. As long as you touch your finger, you can set up a special page with rich festive atmosphere. Abandoning programmers is not a dream.
Skill 2: New on Advertising Chart If it is a brand-name foreign trade website, it is suggested that an advertising map with Christmas theme should be designed according to brand characteristics. If it is a marketing website, it is suggested to design a discount and time to highlight the Christmas preferential activities. However, the design of advertising maps does not need to be too fancy. Festivals, products and discounts can be well matched. The advertising map of the entire website must be linked to the Christmas special page.
Skill 3: Website Details Publicity In addition to starting with holiday promotion pages and advertising maps, the display of some details can also enhance the holiday atmosphere of the website.
Details 1: Make use of the function of the notice board of the website.
The notice column is displayed at the top of the website page. Adding promotional tips or precautions for festival activities to the notice column can help customers to grasp the website information more quickly.
Detail 2: Change of Home Page Background By adjusting the background map of the home page, it is also one of the ways to create a festive atmosphere on the website.
Finally, I would like to sum up some skills mentioned today. First of all, the independent stations should be decorated with a Christmas atmosphere to increase customers’ desire to buy. Then make a Christmas special page, change the promotion landing page to a Christmas special page to improve the festival transformation; Introducing Christmas time-limited discount promotion to promote sales; If you want to increase the re-purchase rate after the holiday, you can conduct EDM re-marketing for these members.
Original Artical，Author：China Trade Agent，if repost，please give references ：https://offers-bg.com/websites-do-for-holiday-marketing/