Go to the internet to search for foreign trade websites, and the search results have hundreds of pages. It took hundreds of thousands of dollars to build the station easily in a few days, and it took tens of thousands of days to cooperate with the station building company to make the result. How to distinguish the good from the bad in the station building company? What pits do independent stations have that need our attention?
Some foreign trade SOHO will choose to set up their own stations because it costs less, but they will start to wait for inquiries after the stations are built. can they really wait?
Many small and medium-sized foreign trade enterprises will find a professional station building company to do it. After maintenance for a period of time, they cannot see the effect and give up.
Should we give up? How to let the website play its value?
We will discuss these issues in the following articles.
1. Why do so many people have to be independent stations?
(1) Independence Can have their own independent domain name, independent brand, independent page, etc., more can reflect the enterprise’s own brand image and strength, let customers to the enterprise brand recognition and trust. When network users encounter problems, they often find answers through search engines in the first place. When looking for suppliers, foreign businessmen will also search Google first. The website is the first impression of foreign businessmen, even if your company is small, but if the website is well done, foreign businessmen will think you are very powerful.
(2) Guarantees At present, there are more and more platform rules. Even if one day the products cannot be sold because of the platform rules, there are no so-called rules for independent stations. It is up to you to decide.
(3) Profit A large number of peers have gathered in the platform, and in order to obtain more resources in the limited flow of the platform, it is bound to need to give profits to the platform, such as competitive advertising and ranking within the platform. At the same time, it is also necessary to give profits to buyers to obtain orders at low prices. If this vicious cycle continues, sellers will sooner or later have no profit space and exit the market.
(4) Exclusive customers Have your own independent website, the customer resources of the website are entirely your own. Through the analysis of the customer’s visit to the website data, you can more effectively cooperate with your marketing promotion of the website. Moreover, for the resources of old customers, the loyalty and viscosity of users can be enhanced through independent stations, so as to better retain old customers.
2. Do you want to do it yourself or do you want to outsource it to the station building company?
In fact, it depends on the budget. Self-built websites edit the structure and functions of websites themselves. They are easy to use and low in price, but there are many problems that are not conducive to marketing. Custom stations are outsourced to station builders. Websites are more suitable for marketing, but the price is slightly higher. It is suggested to make customizations. After all, to be an independent station is to have traffic. Customized websites are easier to maintain and optimize later.
Judging from the rules collected by Google, it is difficult to obtain the weight and flow of repeated content, and the templates used in self-built stations are often used by many businesses. From a functional point of view, the function of the self-built station depends on the platform, and only some functions of the platform can be used. If the function is further developed, the cost may not be much different from that of the customized station. Moreover, there is no way to solve the BUG on the website by yourself. It may be several hundred to thousands to find a professional person to change it once, which is also expensive.
If it is done through the self-built station platform, there is a special note: do not infringe.
Here is a case:
In January 2016, the Chinese wedding dress industry was sued by the U.S. District Court. More than 3,000 Chinese enterprises were affected by the incident. Both the domain names of independent websites and those linked to Godaddy in the United States were transferred, and PayPal accounts were frozen pending the judgment of the U.S. District Court. The final result, whether it was a loss-making settlement or an accidental injury, has dealt an almost devastating blow to independent websites.
The main reasons for this incident are: infringement of pictures, design embezzlement, imitation of cards, etc.
3. How to distinguish station builders?
Just like before we cooperate with foreign businessmen, we should first look at the quality, then at the price and finally at the strength of the company. Quality comes first, because what we want to do is to have a website with traffic, not to build a station for the sake of building a station. Price can be integrated with the same level of companies offer, combined with various website parameters to make a comparison. The strength of the company is very important. It is often seen in Fubu that Foreign Trade SOHO has found a small station building company to build a website. The website has not been finished yet, the company is gone, and people have run away.
In addition, find a professional foreign trade station builder, not a station builder. Foreign trade websites and domestic websites are not only different in language. Those who specialize in foreign trade websites all have stable foreign server partners, while those who mainly build domestic websites may not be as good as the former in terms of server supply. In addition, the domestic stations focus more on the collection of Baidu, 360 and sogou, while the foreign trade stations focus more on the optimization of Google.
4. What pits should be avoided when it comes to websites?
(1) “500 can build a station”
Let’s first understand the cost structure of the website: domain name labor and technology cost server The cost of domain names is relatively low, followed by servers, and the highest is the technical cost of labor. As far as I know, The average foreign server costs more than 1,000 a year. If 500 can build a station, it must be that many buyers share a server, and the space and performance will be greatly reduced. If a website is not opened within 8 seconds, 87% of the customers will be lost.
Therefore, when you are tempted by the low price, you should remind yourself that the website is built to obtain the traffic of search engines. If the other party’s software and hardware are defective, how can the website be better?
(2) “Our website supports intelligent AI translation in 100 national languages.”
There are always people who like to be associated with “AI” and “big data” during publicity, thinking that they can scare each other. In fact, most station building service providers use plug-ins in the language database, which have been written long ago and put in free code communities for everyone to use, because there is no commercial value, there is no update and maintenance, and the translation standard cannot be guaranteed. Therefore, what really needs attention should be: is this translation service in commercial operation? For example, I know of a company whose translation is in cooperation with professional paid translators. The construction company has already paid a considerable amount of translation phrases, which is enough for foreign trade companies to use later.
(3) Is the construction of small language stations a language switch?
The last question mentioned the translation plug-in, this kind of website language switching can really improve the experience of visitors from different countries, but the small language building station is not only the language switching, domain name switching is equally important. Small language itself is to adapt to localized marketing, if the corresponding domain name is not localized, it will also reduce the search display. Just like Google search in different countries and regions, there are domain names in local languages.
(4) Can I make an inquiry after I have made a website?
To be sure, if the website is ready, it will not be maintained or optimized, and it will seldom come to inquire. Choosing a professional website builder is also to make the website more convenient for our later maintenance and optimization. However, it is not the station builder who can wait for the inquiry after completing the website. Therefore, to give full play to the value of the website, it is necessary to maintain the website or promote the website. These are the problems that I have summarized about independent foreign trade stations.
Original Artical，Author：China Trade Agent，if repost，please give references ：https://offers-bg.com/independent-foreign-trade-station/