Grasp the Nine Key Points of Foreign Trade Marketing Website Construction
A good website, like an excellent salesman, understands customers. Good at persuasion, with very strong persuasion; Can catch the attention of visitors; Can insight into the needs of users, can effectively transfer their own advantages; Can remove the psychological barriers of users in decision-making one by one, and smoothly urge the target customers to leave clues or place orders directly.
1 websites are faster
(1) Try not to use flash. Excessive use of flash will affect the opening speed of enterprise websites. On the one hand, it is not conducive to the browsing experience of users, and at the same time, the inclusion of search engines is unfriendly.
(2) Try not to pile up many pictures like those in the design draft, which will also affect.
2 website design style
(1) design style should not blindly imitate competitors, most of which have unreasonable website design.
(2) the website design should pursue simplicity, the simpler the atmosphere, the more concise and clear at a glance
(3) Web page design should focus on products, not design artists.
3 search engine standard website design must conform to the technical standards of search engines, which is easy for search engines to grab and get a better ranking in search engines.
The following points should be considered:
(1) keyword strategy
(2) keyword layout, according to the requirements of seo, search engines in the web page where the most concerned keywords. For example title, meta, h1, etc.
(3)url design, design url that conforms to SEO, for example, avoid using dynamic URL.
(4) Internal link structure, designed the most convenient internal link structure for both search engines and users.
(5) website construction content, according to the common needs of customers and SEO content construction work.
When designing web pages, don’t consider what we need to perform from the perspective of the enterprise itself. We have to think from the perspective of customers and what customers need to see. In addition, we also need to consider what content I can present on the web page, which can make customers like us immediately and are willing to interact with us.
5 website content layout
(1) content navigation must be clear, let users on the website home page, click the mouse under the condition of no more than 2, can immediately hit the information they need.
(2) When describing an enterprise or product, the typesetting of the text should be well organized, and every word should be able to impress and please the customers.
The potential customer tracking system allows 10% of the visitors to the website to leave contact information and accumulate the number of potential customer fans. Then we can accumulate the promotion effect of the website for a long time, and we have corresponding information every day, which can be sent to customers by email or SMS in the first time, thus improving the reputation and loyalty of the brand.
The network marketing analysis system detects the following data every day:
(1) website traffic
(2) Website user behavior data: bounce rate, average browsing time, average browsing PV amount, etc
(3) What behaviors do users have on the website?
(4) Which products and web pages are the most popular?
(5) Which promotion channels have brought effect?
(6) What is the conversion rate of different channel flows?
8 Interactive Function
(1) Sticking to Customers
(2) Promoting brand culture
(3) Improve the communication between customers and enterprises
(4) Improve the communication between customer groups 9 online customer system tools timely online browsing user interactive communication tools Skype, WhatsApp, LiveChat, etc …
Original Artical，Author：China Trade Agent，if repost，please give references ：https://offers-bg.com/grasp-the-nine-key-points/