What materials should be prepared for the construction of foreign trade websites?
Many foreign trade partners are planning to build a foreign trade website, but they have no way to start. The most frequently asked question is, what information should they prepare? Today, I’d like to talk with you about what materials need to be prepared to build a foreign trade website.
I. Establishment of Foreign Trade Marketing Station-HomePage
1. Banner Design of Website Banner Design Concept: Beautiful and atmospheric, because the first thing customers usually see when entering the website is Banner. A good-looking Banner can highlight the brand value of the enterprise and make customers feel professional.
Banner size: suggested size is 1920px*460 or 480 or 500px Number of Banners: There is no need to design too much, because customers don’t spend much time watching Banners and mainly look at the content introduction at the bottom of the website, so three (or even one) is enough.
Banner content: can show the company’s advantages (industry experience, production capacity, quality control, etc.), but also can show products (product appearance advantages, quality advantages or price advantages, etc.) Collation of Banner Data: Create a folder named Banner 01, 02 and 03 respectively, and put the corresponding pictures and text materials into the corresponding folder.
2. Company Profile and Display Brief Company Profile+Layout:
Design philosophy: let customers quickly understand the general situation of the company and have a preliminary understanding of our company. with beautiful and atmospheric pictures of factories or door heads, the trust of customers on our website can be improved even more.
Data collation: The company profile is equivalent to streamlining the company’s detailed introduction, highlighting the establishment time, company size and main products, and can also be added to the application field. The layout can be a picture of the company’s door, workshop or the company’s team.
3. Product classification display:
Design concept: after the customer is familiar with the company’s situation, he will show the customer our main product categories so that the customer can see our product categories at a glance and make the next choice.
Data sorting: the company sorts out the corresponding classification display chart for each product category, and the picture is named after the product category name, which is convenient for Alt keyword optimization after uploading to the website.
Selection of classification maps: classification maps should be representative or characteristic, and pictures should be as beautiful and neat as possible (sometimes clean and tidy pictures will also make customers feel that the quality of products is guaranteed)
4. Application field display (optional addition):
Design Concept: Customers will feel that our products are more in line with their needs when they see their product application areas, thus improving the conversion rate.
Data collation: compare the characteristic application domain maps and name them with the corresponding English names. the pictures should be beautiful and can well show the application scenes of the products 5. Company advantages (optional addition):
Design philosophy: classify and sort out several major advantages of the company, highlight the differences between us and other peers, and make customers feel that choosing us will create more value for them.
Data collation: classified into several major advantages, each advantage has a separate subtitle and a simple introduction, and customers can also provide a display of advantages.
6. Contact information (either with the behavior calling function below):
Design philosophy: after the customer browses the website quickly on the first page, he should remind the customer to contact us as soon as possible, so he can design a contact method at the bottom of the first page.
Data collation: company address, telephone, fax, email, Skype,WhatsApp, etc 7. Behavior Call Design (CTA Function) Design Concept: This function is mainly to remind customers to contact us or send inquiries.
Information collation: provide a piece of propaganda (for example, ifyouhavanenyinterestinourproducts, pleasefeelfreetocontacts & wearereadytoserveyou). on the right side, you can add an email or jump to the ContactUs page.
II. Establishment of Foreign Trade Marketing Station-AboutUs/OurCompanyPage
1. Company Introduction+Layout:
Detailed introduction of the company: pay attention to paragraph segmentation and do not affect the reading experience in one paragraph. the introduction of the company may include the company’s establishment time, plant size, number of employees, product output, production and research and development advantages, product quality advantages, etc. (It is convenient for customers to have a better reading experience and obtain company information and advantages more quickly) Company photo: it can be a photo of the head of a factory or company or a group photo (clear real scene photos can enhance the trust of customers to the website)
2. Workshop photos:
Clear workshop photos, and each workshop photo is named with the corresponding English name (easy to optimize the Alt tag keywords of the picture) 3. Quality certification or inspection flow chart:
Quality certification can provide some ISO,SGS,UL and other certification/inspection processes, which can take inspection photos of products produced, packaged and shipped.
4. Display of featured products:
It is possible to display the main products or advantageous products on the company’s pages (increasing the exposure of advantageous products and enhancing the chain layout within the website) 5. Contact Form Add a contact form at the bottom (to facilitate customers to get in touch with us in time after learning about our company) III. Establishment of Foreign Trade Marketing Station-Product Classification Page Material List (ProductsCataloguesPage) 1. Product Classification Name:
Classify the company’s products, and the product classification name is the name of the product category.
2. Photos of Product Classification Map:
For each category, find a category display chart that can represent the product chart of the word category. The picture should be clean and clear. Customers can click on the corresponding category picture to jump to the product display page under the category.
3. Classification page introduction:
Each classification page is best for a brief classification introduction (100~150 words only), which can introduce the product content, characteristics and applications of the classification, mainly for optimization.
IV. Establishment of Foreign Trade Marketing Station-ProductsPage
1. Product pictures:
Product feature map: equivalent to the first product map (displayed on the product classification page, the customer can click to enter the product details page after seeing the product feature map) Other display drawings of the product: including detailed drawings of the product, or pictures of other colors and styles of the product (the pictures are preferably original or processed for the second time.)
2. Product content:
Product introduction: product content introduction, including product description, features, etc. (original content as far as possible, the fuller the better, pay attention to clear typesetting format) Parameter display: the parameters of the product can be made into a table to more vividly display the product specifications and other information (typesetting is clear)
3. Display of relevant products:
Other related products under the same kind of products are displayed at the bottom (improve the exposure of products, increase the relevance of website products to enhance the internal chain, and fulcrum electric association will optimize the design of this function)
4. Contact Form Add a contact form at the bottom (to facilitate customers to get in touch with us in time after seeing the details of our products) V. Establishment of Foreign Trade Marketing Station-ContactUsPage
1. Brief recommendation:
Introduce our advantages and sincerity to cooperate with customers
2. Company contact information display:
Company’s English address, telephone, fax, Skype,WhatsApp, etc
3. Contact Form Add a contact form to facilitate customers to get in touch with us in time.
Six, foreign trade marketing station-other materials (Others)
1. Logo of the website:
High definition Logo, preferably PSD or PNG format, is convenient for later design of website pages and product watermarks.
2. New page arrangement:
For example, FAQ, Workshop Showing, Certificates, Whooshouses, Solutions, Services pages, etc. (unless it is necessary to design separately, it is strongly recommended that the content be integrated into the AboutUs/OurCompany page)
3 color matching for websites Before designing a foreign trade website, you should determine the theme color matching of the website. You can select the color number to design. If there is no special requirement, the best color matching with Logo will be more harmonious.
4. social platform account registration (set FollowUs):
Sign up for social platforms such as Facebook, Twitter, LinkedIn, Pinterest and YouTube, and add the official homepage link of the social platform to the Footer column at the bottom to make the FollowUs function.
Original Artical，Author：China Trade Agent，if repost，please give references ：https://offers-bg.com/foreign-trade-websites/