What materials should be prepared for the construction of foreign trade websites?

Many foreign trade partners are planning to build a foreign trade website, but they have no way to start. The most frequently asked question is, what information should they prepare? Today, I’d like to talk with you about what materials need to be prepared to build a foreign trade website.

What materials should be prepared for the construction of foreign trade websites?
What materials should be prepared for the construction of foreign trade websites?

I. Establishment of Foreign Trade Marketing Station-HomePage

1. Banner Design of Website Banner Design Concept: Beautiful and atmospheric, because the first thing customers usually see when entering the website is Banner. A good-looking Banner can highlight the brand value of the enterprise and make customers feel professional.

Banner size: suggested size is 1920px*460 or 480 or 500px Number of Banners: There is no need to design too much, because customers don’t spend much time watching Banners and mainly look at the content introduction at the bottom of the website, so three (or even one) is enough.

Banner content: can show the company’s advantages (industry experience, production capacity, quality control, etc.), but also can show products (product appearance advantages, quality advantages or price advantages, etc.) Collation of Banner Data: Create a folder named Banner 01, 02 and 03 respectively, and put the corresponding pictures and text materials into the corresponding folder.

2. Company Profile and Display Brief Company Profile+Layout:

Design philosophy: let customers quickly understand the general situation of the company and have a preliminary understanding of our company. with beautiful and atmospheric pictures of factories or door heads, the trust of customers on our website can be improved even more.

Data collation: The company profile is equivalent to streamlining the company’s detailed introduction, highlighting the establishment time, company size and main products, and can also be added to the application field. The layout can be a picture of the company’s door, workshop or the company’s team.

3. Product classification display:

Design concept: after the customer is familiar with the company’s situation, he will show the customer our main product categories so that the customer can see our product categories at a glance and make the next choice.

Data sorting: the company sorts out the corresponding classification display chart for each product category, and the picture is named after the product category name, which is convenient for Alt keyword optimization after uploading to the website.

Selection of classification maps: classification maps should be representative or characteristic, and pictures should be as beautiful and neat as possible (sometimes clean and tidy pictures will also make customers feel that the quality of products is guaranteed)

4. Application field display (optional addition):

Design Concept: Customers will feel that our products are more in line with their needs when they see their product application areas, thus improving the conversion rate.
Data collation: compare the characteristic application domain maps and name them with the corresponding English names. the pictures should be beautiful and can well show the application scenes of the products 5. Company advantages (optional addition):

Design philosophy: classify and sort out several major advantages of the company, highlight the differences between us and other peers, and make customers feel that choosing us will create more value for them.

Data collation: classified into several major advantages, each advantage has a separate subtitle and a simple introduction, and customers can also provide a display of advantages.

6. Contact information (either with the behavior calling function below):

Design philosophy: after the customer browses the website quickly on the first page, he should remind the customer to contact us as soon as possible, so he can design a contact method at the bottom of the first page.

Data collation: company address, telephone, fax, email, Skype,WhatsApp, etc 7. Behavior Call Design (CTA Function) Design Concept: This function is mainly to remind customers to contact us or send inquiries.

Information collation: provide a piece of propaganda (for example, ifyouhavanenyinterestinourproducts, pleasefeelfreetocontacts & wearereadytoserveyou). on the right side, you can add an email or jump to the ContactUs page.

II. Establishment of Foreign Trade Marketing Station-AboutUs/OurCompanyPage

1. Company Introduction+Layout:

Detailed introduction of the company: pay attention to paragraph segmentation and do not affect the reading experience in one paragraph. the introduction of the company may include the company’s establishment time, plant size, number of employees, product output, production and research and development advantages, product quality advantages, etc. (It is convenient for customers to have a better reading experience and obtain company information and advantages more quickly) Company photo: it can be a photo of the head of a factory or company or a group photo (clear real scene photos can enhance the trust of customers to the website)

2. Workshop photos:

Clear workshop photos, and each workshop photo is named with the corresponding English name (easy to optimize the Alt tag keywords of the picture) 3. Quality certification or inspection flow chart:

Quality certification can provide some ISO,SGS,UL and other certification/inspection processes, which can take inspection photos of products produced, packaged and shipped.

4. Display of featured products:

It is possible to display the main products or advantageous products on the company’s pages (increasing the exposure of advantageous products and enhancing the chain layout within the website) 5. Contact Form Add a contact form at the bottom (to facilitate customers to get in touch with us in time after learning about our company) III. Establishment of Foreign Trade Marketing Station-Product Classification Page Material List (ProductsCataloguesPage) 1. Product Classification Name:

Classify the company’s products, and the product classification name is the name of the product category.

2. Photos of Product Classification Map:

For each category, find a category display chart that can represent the product chart of the word category. The picture should be clean and clear. Customers can click on the corresponding category picture to jump to the product display page under the category.

3. Classification page introduction:

Each classification page is best for a brief classification introduction (100~150 words only), which can introduce the product content, characteristics and applications of the classification, mainly for optimization.

IV. Establishment of Foreign Trade Marketing Station-ProductsPage

1. Product pictures:

Product feature map: equivalent to the first product map (displayed on the product classification page, the customer can click to enter the product details page after seeing the product feature map) Other display drawings of the product: including detailed drawings of the product, or pictures of other colors and styles of the product (the pictures are preferably original or processed for the second time.)

2. Product content:

Product introduction: product content introduction, including product description, features, etc. (original content as far as possible, the fuller the better, pay attention to clear typesetting format) Parameter display: the parameters of the product can be made into a table to more vividly display the product specifications and other information (typesetting is clear)

3. Display of relevant products:

Other related products under the same kind of products are displayed at the bottom (improve the exposure of products, increase the relevance of website products to enhance the internal chain, and fulcrum electric association will optimize the design of this function)

4. Contact Form Add a contact form at the bottom (to facilitate customers to get in touch with us in time after seeing the details of our products) V. Establishment of Foreign Trade Marketing Station-ContactUsPage

1. Brief recommendation:

Introduce our advantages and sincerity to cooperate with customers

2. Company contact information display:

Company’s English address, telephone, fax, Skype,WhatsApp, etc

3. Contact Form Add a contact form to facilitate customers to get in touch with us in time.

Six, foreign trade marketing station-other materials (Others)

1. Logo of the website:

High definition Logo, preferably PSD or PNG format, is convenient for later design of website pages and product watermarks.

2. New page arrangement:

For example, FAQ, Workshop Showing, Certificates, Whooshouses, Solutions, Services pages, etc. (unless it is necessary to design separately, it is strongly recommended that the content be integrated into the AboutUs/OurCompany page)

3 color matching for websites Before designing a foreign trade website, you should determine the theme color matching of the website. You can select the color number to design. If there is no special requirement, the best color matching with Logo will be more harmonious.

4. social platform account registration (set FollowUs):

Sign up for social platforms such as Facebook, Twitter, LinkedIn, Pinterest and YouTube, and add the official homepage link of the social platform to the Footer column at the bottom to make the FollowUs function.

 

Original Artical,Author:China Trade Agent,if repost,please give references :https://offers-bg.com/foreign-trade-websites/

Like (1)
Previous November 12, 2019 3:26 pm
Next November 12, 2019 3:47 pm

Relevant Recommendation

  • Foreign Traders Want to Win Customers? We’ll talk about positioning first

    I don’t know how many friends know about positioning. Positioning is a very important link in foreign trade. If you don’t find out your own position and randomly recommend and develop non-target customers, you will not only waste your own time, but also your customers’ time. The products of many friends are good in all aspects, but because of unclear positioning, many opportunities have been missed. Why do you say that? 01. How to Find Breakthrough Points Without Price Advantage A student stepped on such a pit before. Let’s take a look at his problem first: Bingda, I recently contacted a colleague’s customer and they are still cooperating. I know the price of our peers is lower than ours, but I think our quality is better, so I still want to fight for the chance. I directly quoted the price of similar products with the customer, but the customer replied that our price was too high. Later, I made a comparison table between our products and those of our peers, in which we listed the list of materials we used…

    November 9, 2019
    8100
  • [Foreign Trade Experience] Where are the cattle for those foreign traders with high salaries?

    Do you still remember why you chose to do foreign trade? Many people are attracted by the high salary and “scenery” of the foreign trade industry. But when it was really done, it was not as easy as imagined. In the days when there are no orders, anxiety and pain have become a common problem for foreign traders. I’m sorry for this job if I don’t talk in person. “Life is so hard and orders are few. Do I have any future?” No matter what kind of work you do, it is normal to encounter difficulties, but most people just focus on anxiety and pain instead of focusing on solving this problem. Understand that suffering is not a stumbling block, and the pain that cannot kill you will eventually lead to a better you. The road of life will not go in vain; every step counts. Look at the people who were similar to you, what they went through and finally won a high salary and lived your ideal future. 01 Brother A: Four years of foreign trade, from Xiaobai…

    November 9, 2019
    9160
  • Do you have 4 good habits to double foreign trade performance?

    Excellent people are basically similar. The similarity here does not mean growth experience, environment and personal background. They all have some similar “good habits”. The following is a summary of some excellent habits they have. They have enough confidence Many salespeople hate one thing, which is the personal performance indicators issued by the company. Facing these performance indicators, I feel very nervous. In the face of these performance indicators, I am not happy in my heart, and feel that I have been restricted by these indicators, affecting my daily mood. However, these people who do well in sales are “exceptional”. No matter how many performance indicators the company gives them, it does not affect their confidence. They have their own work rhythm, and what they think about is not the numbers given by the company, but how to subdivide the performance indicators into daily ones, and then make daily work arrangements according to their own situation. For example, the rest time, study time and the number of customers visited are all done step by step every day. They do things…

    November 9, 2019
    7980
  • Foreign trade person, how to improve your inquiry conversion rate

    I have been engaged in foreign trade for more than ten years. The foreign trade market more than ten years ago was quite easy for foreign traders to develop customers, because the market was not so open, saturated and competitive at that time. I am engaged in the garment export industry. At that time, the major garments in the world were made in China. Now this cake has been robbed by Southeast Asian countries. 2005 was the first year when the clothing quota was cancelled. At that time, it was very difficult to find a factory to produce more orders. It is estimated that the post-90s generation does not know what quotas are. Now, by the way, from the 1990s to 2004, many products from China were exported to Europe and the United States. These quotas were basically allocated to state-owned export enterprises. At that time, state-owned export enterprises were really making money. The current foreign trade environment is more competitive than before by dozens or even hundreds of times. However, our current advantage is that we have various Internet…

    November 12, 2019
    8510
  • Do fresh graduates want to work in foreign trade? This is the right thing to do

    Soon it will be the annual graduation season, and many graduates will choose to enter the foreign trade industry. For fresh graduates, after finding a good job and entering a factory or a foreign trade company, how to carry out the work next? If there is a teacher to take, of course, still listen to the teacher. Because the actual situation of each company is different, it is best to listen to the master from the reality. However, if there is no master or if the master does not teach sincerely, how to carry out the work of foreign trade novice. How can a novice carry out foreign trade work in a factory that has never done foreign trade? First, familiar with products Whether it is a novice in foreign trade or a veteran who changes jobs and products, to enter a new company, one must be familiar with the products. Conditional, as in a factory. You can go around the workshop more and ask the technicians more to know the basic information of the products. Then, we need to…

    November 9, 2019
    8580
  • Foreign trade worries: because I offered to pay for the sample freight, the customer attacked me personally

    Foreign trade salesmen will contact with all kinds of customers every day. There are many different things in the world. Customers from all over the world are different. Some customers are of high quality, while others make people speechless.What I want to share today is very sad, because I proposed that the freight of the sample should be paid by the customer, which led the customer to attack me personally. Such a thing is really impolite. Although doing foreign trade for many years, there are very few customers who openly carry out personal attacks and at most secretly scold them in their hearts. . .In particular, a few hundred dollars of sample freight can reflect such a strong reaction, which is quite speechless. Listen to me slowly. Samples will be requested immediately after the first reply. It can be said that this customer has the typical characteristic of an insincere customer: in the first letter of reply, he directly asked for samples. The day after I sent the letter, I received a reply from customer j: We are very interested….

    November 9, 2019
    8850
  • A Complete Book of Writing Problems in Foreign Trade Letters and Suggestions

    Do you know the characteristics of this group of recipients? In the previous article, we introduced why so many people like to write letters on foreign trade. This section will continue the contents of the first section. First of all, it must be stressed that the addressee we are talking about here is not the specific David or Amy you sent the foreign trade letter, but a specific type of person: they may be the company’s head, purchasing manager, department decision-maker, in short, all the addressees we collectively referred to when we mentioned the foreign trade letter. You need to understand how these people work, how they speak, what they like, what they hate, and what their common attributes are. Only in this way can you make foreign trade letters valuable to them. Here are some characteristics of this group: He/she receives a large number of letters every day. You need to remind you of this from time to time, otherwise you may misjudge the situation seriously, thinking that potential customers have not much to do every day and are…

    November 9, 2019
    8030
  • Summary Interpretation of Common Foreign Trade Payment Methods

    Payments are distinguished by the account received: 1. corporate accounts: T/T, L/C, D/P, D/A, O/A 2. Private accounts: Western Union Remittance, Paypal, Remittance Gold, T/T T/T T/T(Telegraphic Transfer) refers to a kind of remittance method in which the remitting bank sends a telex or SWIFT to a branch or correspondent bank in another country (i.e. the remitting bank) to instruct the remitting bank to remit a certain amount to the payee upon the application of the remitter. The T/T payment method is cash settlement in foreign exchange. Your customer will remit the money to the foreign exchange bank account designated by your company. T/T is a commercial credit. After the goods are ready, if the customer pays the full amount of the payment, you can send the documents directly to the customer without going through the bank. T/T wire transfer is divided into two types, one is called the former TT (former T/T). What is the former TT (former T/T)? In the international trade industry, that is to say, those who pay 100% of the payment before the consignor delivers…

    November 12, 2019
    2.2K0
  • How should transformed foreign trade factories attract cross-border e-commerce sellers?

    In recent years, with the overall decline and fragmentation of B2B orders in foreign trade, traditional foreign trade factories, which originally relied on the small profits but quick turnover model, have not only to withstand the impact of the Sino-US trade war, but also to carry the inventory risk and the pressure of the accounting period for customers, making their survival difficult.Under the crisis, some people are insisting that some people choose to lay off workers and relocate factories, and others choose more diversified business development. From the perspective of the cross-border e-commerce industry, there are also not a few traditional foreign trade factories that choose to transform and set foot in the cross-border e-commerce industry.Cross-border e-commerce customers become “hot cakes” in the eyes of traditional factories. To sum up, there are no more than two ways for traditional foreign trade factories to transform into cross-border e-commerce: one is to “go to sea” to be sellers, including recruiting agents, recruiting teams, self-built teams and other direct contacts with C-end consumers, which all belong to this category; The other is still…

    November 9, 2019
    7710
  • Foreign Trade Fraud Prevention Guide: Careful Trading to Avoid Shortage of Money and Goods!

    Recently, there have been several cases involving buyers from southern European country Y, with typical risk changes: the buyers may default on the payment after obtaining the goods and evade recovery; Or refuse to accept goods arriving at Hong Kong and wait for auction; Or apply for bankruptcy when the export enterprise calls for payment; No matter what kind of “scam”, export enterprises will face the difficult situation of “two empty goods”. Collection fraud Company A, an export enterprise, shipped one ticket (canned food) worth about 160,000 US dollars to the buyer in country Y in May this year. The actual payment method is DP AT Sight. After the goods were shipped, company a sent the bill to the remitting bank designated by the buyer through the domestic bank twice, but both were returned. when the bill was sent for the third time, the courier company suggested that the destination information had higher security risks. company a suggested the buyer to pay directly or send the bill to the remitting bank’s head office, but the buyer refused to accept it…

    November 9, 2019
    1.1K0