Foreign trade salesmen need to know what to do in advance in order to develop new customers in which places efficiently and accurately
Foreign trade salesmen need to know what to do in advance in order to develop new customers in which places efficiently and accurately.
Many foreign trade salesmen, both new salesmen and old salesmen, need to continuously develop new customers, because none of them have been doing business with you for a lifetime, so in order to ensure the continuous expansion of business, we must insist on developing new customers.
However, the development of new customers is not a blind search for a needle in a haystack, let alone a boat for a sword. You must know in advance where your products are popular and in good demand in a region or country. The price and quality of your products conform to the consumption standards and affordability of that country.
In addition, in order to better sell your products, as a foreign trade salesman, you must have a clear understanding of the production process, raw materials, product performance, uses, usage methods and characteristics of your products. Only in this way can you have a clear understanding of your development, and your clear understanding of your products can enable customers to clearly understand that your products have confidence in your products. Otherwise, how can you persuade customers to make up their minds to take risks and place orders with a new supplier?
The following is a dialogue between foreign sales personnel. As long as you read it attentively and understand what Brother Panda said above, you will realize a lot of truth and benefit from it:
A: To accomplish the new marketing task, we need to open more markets in addition to improving the quality of our products, In this case, we must pay more attention to market research.
In order to complete the new sales task, besides improving the quality of our products, we also need to develop more markets. On this issue, we need to pay more attention to market research.
B:I agree with you. But how is market research carried out?
I agree with you, but how to conduct market research?
A:That’s a very wide question. One of the obejects of market research is to find out whether there’s a market for the product and whether we can sell the product in the market.
This is a wide range of issues. One of the objectives of market research is to find out whether there is a market for the product and whether we can sell this product in this market.
B: I see, Then who does this kind of job?
I see, then who will do this kind of work?
A:Sometimes we carry out our own research, but for major products where development cost are likely to be high. we employ specialists.
Sometimes we do our own research, but for those major products with high development costs, we invite experts to do research.
B:Do our own salesman need to take part in?
Do our own salespeople need to take part in the research?
A:In the early stages, only the regional managers do. If we decide to have some test marketing, some of the senior salesmen are brought in.
In the early stage, only the regional managers will participate. If we decide to do test marketing, some senior salespeople will also participate.
B: It seems to me that the salesmen should receive some special training.
In my opinion, salespeople need some special training.
A:Yes. They all have intial training courses when they first join our company, and this includes product training.
Yes, when they entered the company, they all received basic training, including product training.
B:What is the meaning of products training?
What does product training mean?
A:You know, as we saleman, he or she must fully understand various applications, design features, special advantages, operation and everything of the products we produce.
As you know, as a salesperson, he or she must know very well about the use, design features, unique advantages, operation and everything about the products we produce.
Original Artical，Author：China Trade Agent，if repost，please give references ：https://offers-bg.com/foreign-trade-salesmen-need-to/