Many people often receive marketing mails with various customs data. The instinct of many people is not to believe this kind of data, because it subverts the thinking of foreign trade business development customers and makes it easy for you to obtain information from many importers. If you receive this kind of mail once a week, you will be bored to death. However, let’s change our thinking. If I sell customs data, see how I can attract the attention of potential customers:
First email: List the bill of lading data of North American customers exported by your company last year, the name of the buyer’s company, intercept only a small piece, and then tell you, try the power of customs data development customers, it has real data to convince you. This letter is somewhat curious to you, and you have actually found my North American client. However, it is still not completely believed and did not reply. All right, let’s go on!
Second email: We have listed customers for you. They may be your peers and your competitors. They are already using customs data to find customers, listing representative importers in the two industries. Are you still silent? You have been mobilized with great interest, but is the hesitation really so good? You still haven’t responded. All right, come again!
Third e-mail: very simple, just one sentence: many of your competitors are watching your export records in north America. can’t you move? ? (affect their own vital interests, hurriedly call the past for advice. ) At present, few marketing personnel who sell customs data can think about the third level of the problem, and one more level of thinking can effectively stimulate customer interest and actions!
The purpose of this example is to show that when you have not entered the customer’s vision, you should think more about how to attract the customer’s attention and interest so that you can enter the customer’s vision and be interested in you. Talk to him more about his market information and tell him what you know about their company, including his potential competitors or peers, so that you can enter his vision. He will think what you said is about his industry.
What value can you bring to customers? What services are delivered? What are the differences between you and other suppliers? What reference clients do you have? What specific problems can you help us solve? Wait, these are all areas that foreign trade salesmen need to consider in depth.
It is also a very important step to send a letter and confirm the subject, that is, the title.
If the title is well set up, your opening letter will be half successful, especially before you have established any business relations with customers, the title of the opening letter will be your stepping stone.
Most foreign trade people are very direct, the theme likes to write very clear “I want to cooperate with you”, “I want to establish business relations with your company”, etc … ..
Put your purpose squarely on the title.
A lot of people think there is nothing wrong with this. Aren’t we supposed to have something to say when we send letters? In fact, I tell you, this is a big mistake.
It’s like two people going on a blind date. Although both sides know each other’s purpose is to talk about friends, can you say the first sentence to somebody else: Do I want to fall in love with you?
This kind of promotional title is too old-fashioned, I suggest you abandon it as early as possible.
Then what kind of title is the most eye-catching to your customers, so that your customers will want to find out if they see your title?
The simplest way is to make your title different and different.
For example, product inspection reports and factory inspection reports, with such targeted titles, can directly poke the customer’s demand points and are of interest to you.
You can also play a little careful machine occasionally to create a little misunderstanding.
Let him doubt whether he has ever had contact with you, whether he asked you for a quotation before?
Then naturally want to click into your email, then your goal is achieved.
The following is the second step, shaping the overall impression.
There is no doubt that the content is the most important when sending a letter.
The reason why I emphasize the “appearance” of opening letters is because, as a buyer, I have learned from so many years of experience how devastating it can be to open letters that are not good-looking.
A good letter should not only be precise in content, but also in appearance.
(1) font:
Many small white hairs are too lazy to change the default font when writing letters.
However, due to system differences, when sending out a letter, it looks very messy when it arrives at the customer’s computer. Even in some countries, the code is just random and the customer opens it and deletes it.
Others like to write and open letters in various colors. The customer looked at it for a long time and didn’t know what you wanted to say. What could have been the icing on the cake was added to the cake by you.
Remember! This is an opening letter, not a greeting card. What matters is that the key information can be seen by the customer at a glance.
The format of the letter is just as good as it is regular. Try to use international common fonts such as Times New Roman or Calibri, and try to control the color within three.
(2) Signature:
Many people have no knowledge of this aspect and think it is not important at all.
A good email signature can serve customers, not just provide your basic information.
When the customer wants to transfer your contact information to others, if your email signature is professional enough, it will be very convenient for him.
Not only can you find your contact information conveniently, but he doesn’t have to bother to explain and introduce your company information to others.
For example, write the full name of the company in the title.
For you, it may be a simple name, but for the customer, it is to give him a reassurance that he can search and remove many doubts.
You are more trustworthy than others in his mind.
This point is ignored by most foreign trade people, and it is also the place where you can exploit the loopholes.
A good letter must be written at every opportunity. When everyone’s content is the same professional, signature is your best stage.
Original Artical，Author：China Trade Agent，if repost，please give references ：https://offers-bg.com/foreign-trade-letter-qualified/
