What about the loss of foreign trade customers? Remedy by mail

Recently, a small partner and I talked about the loss of customers. His website sells kitchen utensils and cleaning products. From monthly statistics, we know that the website traffic and orders are not bad, but the re-purchase rate is low. A considerable number of customers have not placed another order after buying it once or twice.

What about the loss of foreign trade customers? Remedy by mail
What about the loss of foreign trade customers? Remedy by mail

We analyzed and ruled out the cause of the website itself, and found that he did not have a kind of consciousness to actively maintain customer relations.
For customers who have purchased commodities, they actually recognize your products and websites. Of course, some non-essential items will not be purchased frequently, but we should not ignore the purchasing potential of these lost customers. If a customer does not place an order within 1 or 2 years, it does not mean TA will never place another order. The most common way to maintain customer relations in foreign trade is to push mail.

So, what skills will not cause inefficient mail?

I. Attractive Headlines The purpose of the title is to attract the recipient to open the mail. The tone of suggestion or instruction in the title can affect the customer’s clicking intention and encourage the customer to complete the conversion after receiving the mail. In addition, clever use of emoticons can make the mail more eye-catching and easily attract the attention of the recipient. The following are two examples:

? Receive 50% off in last day.Do you still miss it? (50% discount on the last day, do you still want to miss it? ) ? Please put it into your shopping cart. )

II. Concise and Clear Contents ? Font format (10-12 font size is better) is unified, avoid the whole colorful size, avoid full capitalization, otherwise it will increase the difficulty of reading, let a person dislike

? Promotion methods and incentives should be concise and to the point, and 2-3 maps from different angles should be prepared for comparison.

? According to the commodities purchased by the customers, several related or matched other commodities are recommended incidentally. Maybe the customer is looking for a match.

III. The use of holidays ?

During the holidays, everyone will spend their time in places they are interested in. At this time, we should make good use of this opportunity. Send a thank-you email to customers on the eve of holidays.

In the background of some online platforms, a large number of holiday email templates are provided and can be directly used by everyone. Of course, you can also edit and save your own templates. Using this kind of mail can help to cultivate customer’s viscosity and make your brand more prominent.

Four, to avoid unplanned frequent transmission Please don’t send it frequently. Is it still rare to be directly blacked out? While annoying, there is also the possibility of being blocked by the mail server. What we send is push mail, not talk business mail. Customers only choose to check it in fragments, so we choose to push it after work in the evening, on weekends and holidays.

 

Original Artical,Author:China Trade Agent,if repost,please give references :https://offers-bg.com/customers-remedy-by-mail/

Like (1)
Previous November 9, 2019 7:42 pm
Next November 9, 2019 7:54 pm

Relevant Recommendation

  • How can foreign trade make customers repeat orders?

    There are tens of millions of ways to do foreign trade, but if the foreign trade customers can make one order after another, the foreign trade people need to make more efforts, study strategies, and use unique ways to do foreign trade to tap the customers’ potential orders. Some people once said that foreign customers are hens, orders are eggs, and foreign trade salesmen are breeders. The breeder usually expects the hen to lay eggs every day, so he will often touch the hen’s bottom to see if the hen can lay eggs today. However, it is not enough to touch the bottom of the hen to lay more eggs. The breeder may have to make the hen eat better, let a cock keep company with it every day, or turn on the lights before it is light … The same is true for foreign trade salesmen. If foreign customers want to place more orders, they must pay more attention, study strategies and take some measures to tap their potential orders.Actively recommend other products to customers Top Sales: after new…

    November 12, 2019
    8410
  • Five Highlights in Improving Quality in China’s Foreign Trade Stability! (Novice Collection)

    Statistics released by the General Administration of Customs on October 14 show that China’s total import and export value in the first three quarters of this year was 22.91 trillion yuan, up 2.8% over the same period last year. “Since the beginning of this year, the growth of international economy and trade has slowed down, and the external environment has become more complicated and severe. In the first three quarters of this year, China’s foreign trade import and export continued to grow and its structure continued to be optimized.” Li Kuiwen, spokesman of the General Administration of Customs and director of the Statistics and Analysis Department, said at a press conference of the State New Office. Stable growth and strong resilience Since this year, the growth of the world economy has slowed down and trade protectionism continues to heat up, but China’s foreign trade has maintained a strong resilience. 7.01 trillion yuan, 7.66 trillion yuan, 8.24 trillion yuan … in the first three quarters, the overall foreign trade operation was stable, and the import and export scale showed a trend…

    November 9, 2019
    8460
  • What materials should be prepared for the construction of foreign trade websites?

    Many foreign trade partners are planning to build a foreign trade website, but they have no way to start. The most frequently asked question is, what information should they prepare? Today, I’d like to talk with you about what materials need to be prepared to build a foreign trade website. I. Establishment of Foreign Trade Marketing Station-HomePage 1. Banner Design of Website Banner Design Concept: Beautiful and atmospheric, because the first thing customers usually see when entering the website is Banner. A good-looking Banner can highlight the brand value of the enterprise and make customers feel professional. Banner size: suggested size is 1920px*460 or 480 or 500px Number of Banners: There is no need to design too much, because customers don’t spend much time watching Banners and mainly look at the content introduction at the bottom of the website, so three (or even one) is enough. Banner content: can show the company’s advantages (industry experience, production capacity, quality control, etc.), but also can show products (product appearance advantages, quality advantages or price advantages, etc.) Collation of Banner Data: Create a…

    November 12, 2019
    8260
  • I have been in limbo for more than ten years by foreign trade customers, but I have been brilliant too

    When I first graduated in 2007, most of my classmates went back to their hometown to work. I wrote letters of recommendation to two large companies in Hangzhou, and the result was that I would not recruit new people for the time being. After the failure, I started to blindly submit resumes. Even if I became a bully, I could not find the job I wanted. Finally, in the small corner of Mimi in a pile of recruitment notices in the publicity column of the talent market, I saw a post for a business assistant. I hesitated to look at the name of the company. This is the company that was rejected before. Although I wonder why such a big company put up a job advertisement there, I dream of joining such a big company. So I called the above number and got the interview opportunity. It turned out that the department manager hired the business assistant himself. The first round of interview was his own, and the second round was just one of his British clients and asked him…

    November 9, 2019
    8180
  • Foreign Trade Fraud Prevention Guide: Careful Trading to Avoid Shortage of Money and Goods!

    Recently, there have been several cases involving buyers from southern European country Y, with typical risk changes: the buyers may default on the payment after obtaining the goods and evade recovery; Or refuse to accept goods arriving at Hong Kong and wait for auction; Or apply for bankruptcy when the export enterprise calls for payment; No matter what kind of “scam”, export enterprises will face the difficult situation of “two empty goods”. Collection fraud Company A, an export enterprise, shipped one ticket (canned food) worth about 160,000 US dollars to the buyer in country Y in May this year. The actual payment method is DP AT Sight. After the goods were shipped, company a sent the bill to the remitting bank designated by the buyer through the domestic bank twice, but both were returned. when the bill was sent for the third time, the courier company suggested that the destination information had higher security risks. company a suggested the buyer to pay directly or send the bill to the remitting bank’s head office, but the buyer refused to accept it…

    November 9, 2019
    1.1K0
  • [Foreign Trade Experience] Where are the cattle for those foreign traders with high salaries?

    Do you still remember why you chose to do foreign trade? Many people are attracted by the high salary and “scenery” of the foreign trade industry. But when it was really done, it was not as easy as imagined. In the days when there are no orders, anxiety and pain have become a common problem for foreign traders. I’m sorry for this job if I don’t talk in person. “Life is so hard and orders are few. Do I have any future?” No matter what kind of work you do, it is normal to encounter difficulties, but most people just focus on anxiety and pain instead of focusing on solving this problem. Understand that suffering is not a stumbling block, and the pain that cannot kill you will eventually lead to a better you. The road of life will not go in vain; every step counts. Look at the people who were similar to you, what they went through and finally won a high salary and lived your ideal future. 01 Brother A: Four years of foreign trade, from Xiaobai…

    November 9, 2019
    9160
  • Do you still stay up late or stay up for years to accumulate achievements and abilities in foreign trade?

    Frankly speaking, for all foreign traders, including myself, the most important thing is ability and performance. We stay up late every day to work overtime and even have a high fever. We have to go to the company to check the mail and reply to the customers first. Without looking at the computer for a day, we feel very insecure, as if we have lost our soul. Accompany your boyfriend/girlfriend to go shopping, chat, and pick up your cell phone from time to time to see if there are any new inquiries or replies from customers in your mailbox, lest you miss anything. To do foreign trade, one has to sit and run a company every day instead of running around. Do foreign trade, hiding in the house every day, don’t have to wind, sun, rain. Under such a seemingly comfortable job, it is actually the bitterness that foreign trade people cannot say. During the peak sales season, the factory is busy. We have to go to help and pack overnight. If the goods are out of order and the…

    November 12, 2019
    8840
  • From foreign trade salesman to boss, I rely on this

    If one word is used to describe the foreign trade industry, then this word should be “busy”. Foreign trade friends, whether newcomers or old birds, supervisors or bosses, eight out of ten, are in a very busy state. But while getting busy, many people forget what they are doing, more orders and better customers. Or is it a bigger market? Most people move forward like headless flies. As for strategy, not to mention, they all take one step at a time. This article by “Julius Caesar” in the rice circle may enable you to find out your own position. He will help you to plan clearly what to do at any stage from the beginning to the end of your career. Foreign trade is not a good path, it can only be a career. Only in this way can one be a career. What I share with you today is: as a foreign trader, how should we plan our career development? Can you plan your own development path with half the effort and do you have any reliable models or…

    November 9, 2019
    8330
  • To do foreign trade, one must finish reading this article and avoid detours for three years

    First of all, foreign trade can only be carried out persistently, and it usually takes 2-3 years to precipitate. Whether to give up or not, and whether to stick to it, also depends on the specific situation. For example, how does the boss of the enterprise treat you? Is there a reliable manager who is taking you to know your business bit by bit? Is the enterprise’s own product competitive? If not, change to another company, do not want to do foreign trade, just change the industry. The advantage of being young is that you can make mistakes and keep trying. At the same time, what is persistence? Persistence is not to sit in an office chair for eight hours, but to find one’s own shortcomings through failures and setbacks, and to do everything possible to improve and upgrade oneself. For example, if you find that your English level and expression ability are insufficient, then you must make some changes, practice English every day, practice thinking if your expression ability is insufficient, and find some routines in some industries to…

    November 9, 2019
    7970
  • Differences and Connections between Traditional Foreign Trade and Cross-border E-commerce

    1, the main body is different: The main body of traditional foreign trade is information flow. Cross-border e-commerce refers to businesses selling goods overseas directly through the Internet, with the main body being the flow of goods. 2. Different links: The traditional link of foreign trade import and export has not been shortened or changed. B2B mode is the main mode. Cross-border e-commerce companies will try their best to reduce or change import and export links, such as B2C and M2C models, in order to reduce intermediate costs. 3. Different forms: Traditional foreign trade transactions are completed online. Cross-border e-commerce transactions are completed online. 4. Tax revenue is different: Traditional foreign trade involves complicated customs duties, value-added taxes and consumption taxes. Taxation on cross-border e-commerce is relatively simple, and many of them are just postal taxes.  

    November 9, 2019
    8460