In today’s increasingly close global trade linkage, the impact of the global economic development situation on foreign trade enterprises is like a butterfly effect “pulling one hair and moving the whole body”. How to preserve the strength of the enterprise in the changeable situation and still “stand erect” in the international market after going through big waves and sand washing is a problem that every foreign trade enterprise is pondering deeply.
Multi-channel Development of International Market “Since the beginning of this year, the overall export situation of our cookware products has been quite good. Although the export volume to the US market accounts for the largest proportion, it is not greatly affected by Sino-US trade friction. However, if the trade friction problem persists, it may have some impact on the company’s exports next year. ” In an interview with the International Business News, Ye Minjuan, the export director of Zhejiang Estar Life Appliance Co., Ltd., said that facing the severe situation in the future export market, the company has already cooperated with some Italian factories and established production bases there, and some orders have also been transferred to Italian production. In addition, the company has also introduced several high-end cookware brands from Italy and Germany, which not only can help these brands expand the Chinese market, but also enable the enterprise itself to further expand the sales “width”.
Cai Feifei, Director of Business Development of Zhejiang Yongqiang Group Co., Ltd., also said in an interview with the International Business News that as an outdoor leisure goods foreign trade company established in 1992, more than 95% of the company’s total export share is to European and American customers. Due to Sino-US trade friction, the company’s exports to the United States market have declined, but its exports to the European market have increased, and overall exports remain stable.
“Since this year, our export volume to the U.S. market has declined by about 5%, but due to the wide coverage of our customer base, the decline has little impact.” Cai Feifei said that the company has always adhered to the “tailor-made” line for major customers, winning customers’ trust and a certain market share through differentiated products.
As a leading enterprise in glassware industry, Dai hong, general manager of Beijing beixiong science and technology industry co., ltd., said frankly in an interview with the international business newspaper that the company’s products are mainly sold to developed countries and regions such as Europe, the United States, Australia and Japan, with the United States accounting for about 60% of the market share. sino-U.S. trade friction has a great impact on the export of enterprises. In addition, the company is also affected by changes in consumer demand, market changes and other factors, and the export situation is very grim this year.
“After more than 30 years of experience, we will try our best to meet any difficulties in the future.” Dai Hong said that the company is currently dealing with pressure from various aspects and believes that it will be able to tide over the difficulties with the resilience of the enterprise.
Give Full Play to Resilience of Foreign Trade Enterprises In the current international and domestic economic situation is relatively grim, some foreign trade enterprises through continuous research and development of extension products, improve the added value of products and other ways to enhance the competitiveness of enterprises; Some foreign trade enterprises have not launched “attacks” on diversified categories, but have further “defended” the existing main categories and reduced costs by other means.
“Outdoor leisure products are consumables. Customers in many European and American countries change their garden products every summer, so from the perspective of body size, the export volume of such products will not drop significantly. We are optimistic about the prospect of outdoor leisure products. ” Cai Feifei said that the company is currently stepping up export efforts from two aspects. One is to continue to rely on a strong research and development team to produce personalized products according to customer needs. The second is to continuously broaden the categories of products and plan to develop all series of extension products of garden products, especially products with higher added value such as outdoor kitchens and high-end tents.
Dai Hong said that the company mainly produces ordinary soda-lime transparent glassware, including vases, candlesticks, tableware and dried fruit cans, all made by artificial blowing.
“At first, our products were sold to more than 100 countries and regions in the world, with the US market, European market and Asian market accounting for 30% and the Middle East market accounting for 10%. After the Asian financial crisis in 2008, the export of products mainly turned to the US market. For production-oriented enterprises, it is not easy to change the target market, because the market demands different shapes, sizes and styles of glassware, and it is not easy to change the channels that have been established after years of development. ”
Not only that, the current change in consumption habits also poses greater challenges to products. Dai Hong told reporters that the post-80s and post-90s groups, who are the main consumers abroad, are not keen on using glassware. They prefer iron or stainless steel products. In addition, the fragile nature of glassware has not completely changed due to factors such as shape, process and cost. “Based on this, we can only reduce the cost by reducing the office space and the number of exhibitors abroad.”
Original Artical，Author：China Trade Agent，if repost，please give references ：https://offers-bg.com/attack-and-defend-well/