China’s Foreign Trade Enterprises “Attack and Defend Well”

In today’s increasingly close global trade linkage, the impact of the global economic development situation on foreign trade enterprises is like a butterfly effect “pulling one hair and moving the whole body”. How to preserve the strength of the enterprise in the changeable situation and still “stand erect” in the international market after going through big waves and sand washing is a problem that every foreign trade enterprise is pondering deeply.

China's Foreign Trade Enterprises "Attack and Defend Well"
China’s Foreign Trade Enterprises “Attack and Defend Well”

Multi-channel Development of International Market “Since the beginning of this year, the overall export situation of our cookware products has been quite good. Although the export volume to the US market accounts for the largest proportion, it is not greatly affected by Sino-US trade friction. However, if the trade friction problem persists, it may have some impact on the company’s exports next year. ” In an interview with the International Business News, Ye Minjuan, the export director of Zhejiang Estar Life Appliance Co., Ltd., said that facing the severe situation in the future export market, the company has already cooperated with some Italian factories and established production bases there, and some orders have also been transferred to Italian production. In addition, the company has also introduced several high-end cookware brands from Italy and Germany, which not only can help these brands expand the Chinese market, but also enable the enterprise itself to further expand the sales “width”.

Cai Feifei, Director of Business Development of Zhejiang Yongqiang Group Co., Ltd., also said in an interview with the International Business News that as an outdoor leisure goods foreign trade company established in 1992, more than 95% of the company’s total export share is to European and American customers. Due to Sino-US trade friction, the company’s exports to the United States market have declined, but its exports to the European market have increased, and overall exports remain stable.

“Since this year, our export volume to the U.S. market has declined by about 5%, but due to the wide coverage of our customer base, the decline has little impact.” Cai Feifei said that the company has always adhered to the “tailor-made” line for major customers, winning customers’ trust and a certain market share through differentiated products.

As a leading enterprise in glassware industry, Dai hong, general manager of Beijing beixiong science and technology industry co., ltd., said frankly in an interview with the international business newspaper that the company’s products are mainly sold to developed countries and regions such as Europe, the United States, Australia and Japan, with the United States accounting for about 60% of the market share. sino-U.S. trade friction has a great impact on the export of enterprises. In addition, the company is also affected by changes in consumer demand, market changes and other factors, and the export situation is very grim this year.

“After more than 30 years of experience, we will try our best to meet any difficulties in the future.” Dai Hong said that the company is currently dealing with pressure from various aspects and believes that it will be able to tide over the difficulties with the resilience of the enterprise.

Give Full Play to Resilience of Foreign Trade Enterprises In the current international and domestic economic situation is relatively grim, some foreign trade enterprises through continuous research and development of extension products, improve the added value of products and other ways to enhance the competitiveness of enterprises; Some foreign trade enterprises have not launched “attacks” on diversified categories, but have further “defended” the existing main categories and reduced costs by other means.

“Outdoor leisure products are consumables. Customers in many European and American countries change their garden products every summer, so from the perspective of body size, the export volume of such products will not drop significantly. We are optimistic about the prospect of outdoor leisure products. ” Cai Feifei said that the company is currently stepping up export efforts from two aspects. One is to continue to rely on a strong research and development team to produce personalized products according to customer needs. The second is to continuously broaden the categories of products and plan to develop all series of extension products of garden products, especially products with higher added value such as outdoor kitchens and high-end tents.
Dai Hong said that the company mainly produces ordinary soda-lime transparent glassware, including vases, candlesticks, tableware and dried fruit cans, all made by artificial blowing.

“At first, our products were sold to more than 100 countries and regions in the world, with the US market, European market and Asian market accounting for 30% and the Middle East market accounting for 10%. After the Asian financial crisis in 2008, the export of products mainly turned to the US market. For production-oriented enterprises, it is not easy to change the target market, because the market demands different shapes, sizes and styles of glassware, and it is not easy to change the channels that have been established after years of development. ”

Not only that, the current change in consumption habits also poses greater challenges to products. Dai Hong told reporters that the post-80s and post-90s groups, who are the main consumers abroad, are not keen on using glassware. They prefer iron or stainless steel products. In addition, the fragile nature of glassware has not completely changed due to factors such as shape, process and cost. “Based on this, we can only reduce the cost by reducing the office space and the number of exhibitors abroad.”

 

Original Artical,Author:China Trade Agent,if repost,please give references :https://offers-bg.com/attack-and-defend-well/

Like (1)
Previous November 9, 2019 8:07 pm
Next November 9, 2019 8:15 pm

Relevant Recommendation

  • What Must Be Mastered to Do Well in Foreign Trade

    We often see foreign trade newcomers in foreign trade forums asking “how to do a good job in foreign trade?” Among them, one of the most impressed foreign trade partners asked, “a recent graduate, is now starting to do foreign trade. although the company is not very formal, I still want to stay and study hard. I just don’t know where to start. ” The reason why I am deeply impressed with this question is that “although the company is not very formal, I still want to stay and study well myself”. I think this question has raised the voice of many foreign trade newcomers. The editor compiled some suggestions and shared them with everyone. In fact, foreign trade, like many sales fields, is also a job that is not necessarily sweet after suffering first. Paid work may not be rewarded, but not paid work will not be rewarded. Then the initial suggestion for the old captain based on his years of experience is: 1. Read your products, fully understand the meaning of every word and sentence in the product…

    November 12, 2019
    1.8K0
  • China’s Foreign Trade Enterprises Struggle Against the Current

    At present, the global economic growth is slowing down and external uncertainties are increasing. The latest World Economic Outlook Report released by the International Monetary Fund (IMF) lowered the growth rate of the world economy in 2019 to 3%, down 0.2 percentage points from the forecast in July this year. Under this background, many foreign trade enterprises are facing greater export pressure. China’s foreign trade enterprises have been exploring countermeasures from the perspective of their respective industries’ development. The global economic situation has a greater impact on exports. “Seven or eight years ago, our export of plush toys to the South American market was quite good, but in the past two years, the South American market economy fluctuated greatly, and our export volume fell by about 40%.” Yu Yun, business manager of Nanjing Dadong Toys Co., Ltd., said in an interview with the International Business News that the company’s export market is mainly in Europe at present, but the purchasing intention of European customers is not very strong due to the relatively severe global economic situation. “On the one hand,…

    November 9, 2019
    6290
  • How do you write letters for foreign trade? Is your foreign trade letter qualified?

    Many people often receive marketing mails with various customs data. The instinct of many people is not to believe this kind of data, because it subverts the thinking of foreign trade business development customers and makes it easy for you to obtain information from many importers. If you receive this kind of mail once a week, you will be bored to death. However, let’s change our thinking. If I sell customs data, see how I can attract the attention of potential customers: First email: List the bill of lading data of North American customers exported by your company last year, the name of the buyer’s company, intercept only a small piece, and then tell you, try the power of customs data development customers, it has real data to convince you. This letter is somewhat curious to you, and you have actually found my North American client. However, it is still not completely believed and did not reply. All right, let’s go on! Second email: We have listed customers for you. They may be your peers and your competitors. They are…

    November 9, 2019
    1.2K0
  • Foreign Trade Breakers, Cross-border E-commerce?

    2019 is almost over, which is also the 20th year for foreign trade dealer Wu Wenlan to export foreign trade. This year there is a key word in Wu Wenlan’s heart-“difficult”. It is common for the international trade situation to rise and fall, but in the past two years, Wu Wenlan has obviously felt the strain, because the orders are less and smaller than before. The changing situation and industrial upgrading forced him to re-examine his single traditional foreign trade mode and how to break the situation. Zhang Qingshan, who is also mainly engaged in foreign trade, has a different feeling. “Opportunities are always reserved for those who are prepared. Fortunately, a new attempt a few years ago has kept our business strong in the changing situation.” Zhang Qingshankou’s attempt is to export e-commerce. In his view, perhaps he is grasping a new wave of export dividends, “compared with traditional foreign trade, this is a brand-new business model, allowing us to directly face overseas consumers.” “As a result, pricing power and brand premium power are in our own hands; Two….

    November 9, 2019
    6190
  • A foreign trader who has been in business for 2 years has an annual sales volume of nearly 20 million. What makes her?

    As salesmen, will you set goals for yourself? Have you any ambition to become top sales? I think that no one is really willing to be a mediocre person. However, Qian Qian, which is engaged in foreign trade, is still a minority. In fact, all walks of life have such “28 Laws”. It is difficult to make changes if you cannot realize the gap between yourself and the excellent. Recently, Miyou @SherryLi, who has worked in the office for 6 years, lamented that most people are “unprofessional” in the same way when talking about the salesmen he has dealt with over the years. It was not until I met this salesman, who has only been in business for 2 years, that I could not help but want to praise him. … Because of their profession, at least 1,000 foreign trade salesmen have been encountered in recent years. But what really impresses me is not much, because most of the salesmen are similar. No matter from the product, to the company, to the market understanding professionalism, or service attitude, way of…

    November 9, 2019
    6020
  • A Complete Book of Writing Problems in Foreign Trade Letters and Suggestions

    Do you know the characteristics of this group of recipients? In the previous article, we introduced why so many people like to write letters on foreign trade. This section will continue the contents of the first section. First of all, it must be stressed that the addressee we are talking about here is not the specific David or Amy you sent the foreign trade letter, but a specific type of person: they may be the company’s head, purchasing manager, department decision-maker, in short, all the addressees we collectively referred to when we mentioned the foreign trade letter. You need to understand how these people work, how they speak, what they like, what they hate, and what their common attributes are. Only in this way can you make foreign trade letters valuable to them. Here are some characteristics of this group: He/she receives a large number of letters every day. You need to remind you of this from time to time, otherwise you may misjudge the situation seriously, thinking that potential customers have not much to do every day and are…

    November 9, 2019
    6310
  • Do you have any achievements in foreign trade? Just because you have these problems

    Today, I’d like to talk to you about what kind of foreign trade salesmen fail to produce results. To tell the truth here, I know that I will offend many people because I will expose the scars of many people. Most people are more ostrich-minded and unwilling to face it. The failure to achieve results is mainly due to lack of initiative. Foreign trade salesmen with poor performance like holidays and do not know that social competition is fierce. He calculated how to be lazy and did as many things as the company paid him. He refused to do more. He felt cheated if he paid a little. He felt that he spent his own money to learn that the increase in sales was also more than the company earned. His heart was unbalanced. To do foreign trade, one must endure high-intensity work, rather than quit and rest after a short period of work. Foreign trade is not too idle, idle for a long time, a little hard thought in desperately. Don’t say that you will try your best, work…

    November 12, 2019
    6930
  • What is the workflow of the foreign trade voucher clerk?

    1. Export Contracts After the customer is interested in purchasing products and various terms have been basically agreed, the customer will ask for an export contract or a pro forma invoice so that the customer can place an order. After the export contract is completed, the price terms, packaging, payment method and port of the contract must be reconfirmed before being faxed or scanned to the customer. 2. Booking space The customer can inform the freight forwarder to book the space after placing the order. The freight forwarder should be informed of the exact weight of the parts, especially dangerous chemicals. This is because it is necessary to confirm the destination port. If the weight of the cargo is wrong, it will be difficult for the cargo to board the ship, or there will be additional expenses and even delay the ship’s schedule. 3. Declaration Documents After the shipping space is confirmed, the customs declaration documents shall be sent to the freight forwarder in time (on the day when the shipping space is confirmed or one week before the departure)….

    November 12, 2019
    6880
  • What promotion methods are commonly used by foreign trade enterprises

    In the increasingly white-hot competition in the market, it is more and more difficult for overseas customers to develop. The spread of commercial information has resulted in a lot of foreign trade promotion information without effective market feedback. More promotion information is still “spilled water”. Some foreign trade promotion is even hard to hear the sound of splashing water. After customers ask about the price, they find no news. In a society of survival of the fittest and in a market of such brutal competition, we need to pay attention to all matters concerning foreign trade. From the foreign trade website, foreign trade collection, foreign trade promotion and even freight, we all need to do our best. Details determine success or failure! Today, Global Express’s foreign trade customer development software will show you some common ways to promote our foreign trade: I. mail promotion Mail promotion can be said to be the most common way to promote foreign trade. Many foreign trade personnel use mail addresses obtained from various means to develop customers through foreign trade promotion letters. E-mail promotion…

    November 9, 2019
    7730
  • Experience: What should a newcomer who has just come into contact with foreign trade do?

    Foreign trade as a cross-border transaction, many people think it is quite high before contacting foreign trade, but as a new person contacting foreign trade, they are confused. Because I don’t know where to start and what to do every day. New people often ask in some foreign trade forums: how do new people do foreign trade? What do you do every day? In fact, this is a problem that many foreign trade newcomers are bound to encounter. What are the answers to these two questions? Foreign trade business consulting software is here to give you analysis. First: Do you like foreign trade There is a big difference between loving and loving the results of a job. When you like the foreign trade industry, you will be full of passion and patience in your work, and you will not retreat because of difficulties and difficulties encountered. These will directly affect whether foreign trade orders can be successfully completed and whether foreign trade customers are satisfied with you. If you can serve the customer warmly, carefully and responsibly, leaving him a…

    November 12, 2019
    8740