Do you know the reasons that affect the beauty of foreign trade websites?

Many businesses have had such distress: after hard work to upload data, the website did not have a good design draft? After checking by UEESHOP designer, it was found that the problem lies in the processing of product drawings!

Do you know the reasons that affect the beauty of foreign trade websites?
Do you know the reasons that affect the beauty of foreign trade websites?

In the Internet era when content is king, for most websites, products are the first content, and high-quality product display is the key to improving the conversion rate. How to better display products, make your website more professional, and let users have more desire to buy? This article can help you to reveal new ideas.

1. Shooting and revising pictures The principle of “clean and high definition, highlighting the main body” should be adhered to in product shooting. It is suggested to use solid color background or create simple scenes to highlight the texture of the product. White walls are a good background for shooting bulky products.

After the shooting of the product is completed, it is necessary to simply revise the picture and restore the characteristics of the product as much as possible. Refuse to use the red filter, excessive beautification will lead to distortion of products and mislead buyers. If your customer finds out that the goods are wrong, they will probably ask for a refund and stop visiting your website.

If you are familiar with PS, you can adjust the color by hue saturation, color gradation, sharpening and other tools. When processing pictures, do not stretch and enlarge the small picture,

otherwise the distortion will be blurred. Of course, you can outsource the work of this link at one time, saving time and effort.

2. Square is the most practical UEESHOP users once asked: What proportion should the product map use? 4: 3 or 16:9?

If your product is relatively long in the horizontal direction, such as sports shoes, glasses, etc., you can use a horizontal rectangle.

If your product is relatively long in the vertical direction, such as refrigerators, wine bottles, etc., you can use a vertical rectangle.

However, if your products are diverse, then square is recommended. According to UEESHOP market research, squares are the most practical, can be more compatible with various products, and are suitable for different social media and e-commerce platforms.

3. Uniform size All product drawings shall be of the same size. Usually the product detail page has magnifying glass effect, then the best size of the product map is between 1000-1500 pixels, which can not only achieve “magnifying” vision, but also avoid slowing down the web page loading speed due to too large a size.

4. Products account for 80%-90% The ratio of product space to canvas space refers to the ratio of product area to the whole picture area, preferably about 85%. If the proportion is too large, it will appear that the product is indomitable and will burst the canvas. If the proportion is too small and there is too much white space around it, the product looks cheap and crude.

5. Make the product drawing file as small as possible According to UEESHOP statistics, 40% of visitors will lose patience and turn their heads and leave when the webpage loading time exceeds 3 seconds. Picture size is the killer of web page speed, what you have to do is to make the product picture file as small as possible to ensure the normal loading speed of the web page!

Product charts with high conversion rate are of high definition in size, but can keep small file size. It is easy to do this on PS by using the “store as Web (web page) format” function!

Open the picture file, select menu bar “file” = < “save as Web (web page) format”, If the quality is reduced to 60 and saved, the file can be compressed to less than 1M.

For example, as above, the left picture shows a conventional JPG, and the right picture shows a web page format JPG that compresses the quality to 60. It can be seen from the comparison that the compressed product map is very high-definition, so why not sacrifice a little definition and color saturation that is difficult to distinguish by naked eyes for a smaller file size to ensure the normal loading speed of the webpage? This method is suitable for compressing the file size of other pictures on the webpage.

6. All-round display of products Many businesses have such doubts: customers cannot touch the products on the website, how can they provide customers with high-quality and intimate product experience? The method is very simple. It is to provide multiple product pictures, including: multi-angle picture, detail picture, application scene picture and packaging picture.
The CEO of UEESHOP CEO stressed that product pictures combined with scenes can catch people’s eyes, resonate with them, stimulate their desire to buy, and the conversion rate of placing Facebook advertisements is more significant than that of white background pictures alone.

7. Packaging Reflects Quality Packaging is a part of the product and cannot be ignored. The original packaging left a deep first sensory impression on the buyer. Displaying it on the website can better reflect the quality management level of the enterprise.

8. Don’t let the watermark take away the line of sight of the product In order to prevent product drawings from being embezzled, many merchants will add watermarks to products. In order to achieve publicity effect, logo and a series of certification marks will be added to the product.

These practices should be used with caution on independent stations, otherwise they will seriously affect users’ visual feelings and even make people feel disgusted.
If you really want to add watermark, it is recommended to add it only to the original product image in the magnifying glass function of the product details page, and not to add thumbnail images of other pages.

All right, have you got all these caution machines? Success or failure depends on the details. Careful handling of your product drawings can make your independent stand out from the crowd!

 

Original Artical,Author:China Trade Agent,if repost,please give references :https://offers-bg.com/affect-the-beauty-of-foreign-trade/

Like (1)
Previous November 9, 2019 7:06 pm
Next November 9, 2019 7:27 pm

Relevant Recommendation

  • Foreign Trade Sharing-How Foreign Traders Work Efficiently

    Foreign Trade Sharing-How Foreign Traders Work Efficiently Let’s talk about the time allocation in general, starting with a foreign trade salesman entering the office in the morning (making tea and tidying up the table) First, open the web page to check the exchange rate situation, generally referring to BOC or the central bank. As a foreign trade salesman, it is necessary to know the trend of exchange rate in time. In addition, I usually have to look at the price trend of domestic raw materials. Generally, it can be completed in ten minutes at most. Second, open the mail client and then open the customer tracking table to see which customers have not contacted for some time. (I usually send them some greeting emails one by one according to the time of 2-3 weeks). The contents of the emails are different according to different objects. The advantages of doing this are: 1) keep in touch with the customer who has not made a deal so that he will always remember you. This is especially important when the customer is ready…

    November 12, 2019
    1.9K0
  • Five Highlights in Improving Quality in China’s Foreign Trade Stability! (Novice Collection)

    Statistics released by the General Administration of Customs on October 14 show that China’s total import and export value in the first three quarters of this year was 22.91 trillion yuan, up 2.8% over the same period last year. “Since the beginning of this year, the growth of international economy and trade has slowed down, and the external environment has become more complicated and severe. In the first three quarters of this year, China’s foreign trade import and export continued to grow and its structure continued to be optimized.” Li Kuiwen, spokesman of the General Administration of Customs and director of the Statistics and Analysis Department, said at a press conference of the State New Office. Stable growth and strong resilience Since this year, the growth of the world economy has slowed down and trade protectionism continues to heat up, but China’s foreign trade has maintained a strong resilience. 7.01 trillion yuan, 7.66 trillion yuan, 8.24 trillion yuan … in the first three quarters, the overall foreign trade operation was stable, and the import and export scale showed a trend…

    November 9, 2019
    9390
  • What Must Be Mastered to Do Well in Foreign Trade

    We often see foreign trade newcomers in foreign trade forums asking “how to do a good job in foreign trade?” Among them, one of the most impressed foreign trade partners asked, “a recent graduate, is now starting to do foreign trade. although the company is not very formal, I still want to stay and study hard. I just don’t know where to start. ” The reason why I am deeply impressed with this question is that “although the company is not very formal, I still want to stay and study well myself”. I think this question has raised the voice of many foreign trade newcomers. The editor compiled some suggestions and shared them with everyone. In fact, foreign trade, like many sales fields, is also a job that is not necessarily sweet after suffering first. Paid work may not be rewarded, but not paid work will not be rewarded. Then the initial suggestion for the old captain based on his years of experience is: 1. Read your products, fully understand the meaning of every word and sentence in the product…

    November 12, 2019
    2.0K0
  • To develop the North American market, foreign traders must understand this knowledge

    Core tip: North America has the largest purchasing power in the global consumer market, and the import demand is quite large. How can we give up the North American market for foreign trade? However, the competition in the North American market is also very fierce, and the supply of products is basically saturated. To develop North American customers, one must be familiar with this market and be good at using some skills and tools in order to have efficient returns. In the global consumer market, North America’s purchasing power is second to none, and the import demand is quite large. How can foreign trade abandon the North American market? However, the competition in the North American market is also very fierce, and the supply of products is basically saturated. To develop North American customers, one must be familiar with this market and be good at using some skills and tools in order to have efficient returns. Combined with years of foreign trade experience, first popularize the characteristics of North American market: 1. Single language and culture Apart from Quebec, Canada,…

    November 9, 2019
    9200
  • Foreign Traders Pay Attention to National Buyers’ Festival Reminders in November

    4th. November In 2005, People’s Solidarity Day was officially designated as a national holiday to commemorate 1612 Russian citizen Kuzma? Minn and Dmitry? Archduke Pozharski led the Russian militia to resist foreign invasion and liberate Moscow from the Polish army. This is the “youngest” festival in Russia. 10th. November The holy day, Eid al-fitr and Eid al-adha are also known as the three major festivals of Muslims around the world. they commemorate the birth and death of Muhammad, the founder of Islam. they are the 12th of March in the Islamic calendar and the 10th of November in the Gregorian calendar this year. November 11th. Every year after the middle of October, many people in Britain wear a small red flower on their chests or fasten it to the front of private cars. November 11 every year is the memorial day of commonwealth countries. not only does the queen lead all walks of life and veterans of the country to lay wreaths on the fallen soldiers, but all parts of Britain hold ceremonies to commemorate all the British soldiers killed…

    November 9, 2019
    8900
  • Foreign trade salesman must know foreign trade finance knowledge

    The requirements of sales personnel and sales management personnel engaged in foreign trade are: in sales activities, the calculation of payment for goods should be accurate, the settlement of payment for goods should be timely, and the clearance of arrears should be vigorous. The final result of sales activities will be reflected in financial data. As a salesperson (especially a sales manager), in the process of carrying out sales work, he or she will inevitably encounter problems related to finance, such as payment, settlement, budget, etc. Obviously, a good financial knowledge background will help him or her to carry out all kinds of work smoothly. Therefore, we want to remind everyone that mastering the following foreign trade finance knowledge can make your foreign trade work more smoothly. Common means of payment and settlement There are the following common means of payment and settlement in China: Bills of exchange: including bank bills and commercial bills (commercial bills also include bank acceptance bills and commercial acceptance bills).Bank promissory note: includes fixed bank promissory note and non-fixed bank promissory note. Cheques: including cash…

    November 9, 2019
    8430
  • Foreign Traders Want to Win Customers? We’ll talk about positioning first

    I don’t know how many friends know about positioning. Positioning is a very important link in foreign trade. If you don’t find out your own position and randomly recommend and develop non-target customers, you will not only waste your own time, but also your customers’ time. The products of many friends are good in all aspects, but because of unclear positioning, many opportunities have been missed. Why do you say that? 01. How to Find Breakthrough Points Without Price Advantage A student stepped on such a pit before. Let’s take a look at his problem first: Bingda, I recently contacted a colleague’s customer and they are still cooperating. I know the price of our peers is lower than ours, but I think our quality is better, so I still want to fight for the chance. I directly quoted the price of similar products with the customer, but the customer replied that our price was too high. Later, I made a comparison table between our products and those of our peers, in which we listed the list of materials we used…

    November 9, 2019
    8920
  • When it comes to products, even the foreign trade business of cattle will definitely step on this pit.

    Friends who do foreign trade all know how important it is for a foreign trade company to maintain customers and build brands by controlling product quality. The quality of a product is the vitality of a trading company. How far a company can go, how long it can go, how well it can do, how much it can do, the quality is definitely a hard standard. No matter how good your company’s service is, how professional your business is, how familiar you are with the market, how bad your quality management is, everything is useless. Whether it is a trading company or SOHO, to do a good job in quality management, we must have a systematic quality management system. Flora  has her own opinions on this aspect, and she is specialized in creating a quality management system. Let’s talk about how, as a trading company or SOHO, we can control the quality of suppliers’ samples and bulk goods. When chatting with many friends, I found that most people have mistaken ideas about quality management: they have repeatedly stressed the importance…

    November 12, 2019
    9540
  • What materials should be prepared for the construction of foreign trade websites?

    Many foreign trade partners are planning to build a foreign trade website, but they have no way to start. The most frequently asked question is, what information should they prepare? Today, I’d like to talk with you about what materials need to be prepared to build a foreign trade website. I. Establishment of Foreign Trade Marketing Station-HomePage 1. Banner Design of Website Banner Design Concept: Beautiful and atmospheric, because the first thing customers usually see when entering the website is Banner. A good-looking Banner can highlight the brand value of the enterprise and make customers feel professional. Banner size: suggested size is 1920px*460 or 480 or 500px Number of Banners: There is no need to design too much, because customers don’t spend much time watching Banners and mainly look at the content introduction at the bottom of the website, so three (or even one) is enough. Banner content: can show the company’s advantages (industry experience, production capacity, quality control, etc.), but also can show products (product appearance advantages, quality advantages or price advantages, etc.) Collation of Banner Data: Create a…

    November 12, 2019
    9010
  • China’s Foreign Trade Enterprises Struggle Against the Current

    At present, the global economic growth is slowing down and external uncertainties are increasing. The latest World Economic Outlook Report released by the International Monetary Fund (IMF) lowered the growth rate of the world economy in 2019 to 3%, down 0.2 percentage points from the forecast in July this year. Under this background, many foreign trade enterprises are facing greater export pressure. China’s foreign trade enterprises have been exploring countermeasures from the perspective of their respective industries’ development. The global economic situation has a greater impact on exports. “Seven or eight years ago, our export of plush toys to the South American market was quite good, but in the past two years, the South American market economy fluctuated greatly, and our export volume fell by about 40%.” Yu Yun, business manager of Nanjing Dadong Toys Co., Ltd., said in an interview with the International Business News that the company’s export market is mainly in Europe at present, but the purchasing intention of European customers is not very strong due to the relatively severe global economic situation. “On the one hand,…

    November 9, 2019
    8910